C.K. Prahalad: Top And Bottom Of The Pyramid - Thinkers 50 - Bottom of the pyramid prahalad
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The concept of The Fortune at the Bottom of the Pyramid originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal Strategy+Business. The perception that the bottom of the pyramid is not a viable market also fails to take into C.K. Prahalad is the Harvey C. Fruehauf Professor of Business.